Kindle Book Marketing Strategy Author of Become A Key Person Of Influence Used to Boost Kindle Sales

by admin on 21 August 2011

in Book Marketing Strategies,Kindle Book Marketing


Become A Key Person Of Influence by Daniel Priestley - Kindle EditionAs an author you can publish your content in a variety of formats – hardcover, paperback, audio, Kindle, etc. And, typically, an author doesn’t publish a book in all these different formats all at once.

Therefore, the publication of your book in each format presents an opportunity for you to create some kind of special offer or event to celebrate the launch of the new version of your book.

So when the Kindle version of Daniel Priestley’s best-selling book “Become A Key Person Of Influence” was released he decided to link the launch of the Kindle version of the book with a live event he was going to be hosting in a few weeks time based on the same subject matter.

The special deal was made available for just 24 hours creating a sense of urgency and during that 24-hour period if you bought a Kindle copy of the book and simply emailed the receipt to Triumphant Events then you received a free Silver level ticket (valued at £59) to the Become A Key Person Of Influence Strategy Day.  The Kindle version of the book was priced at just over £8.

And, if you missed the 24 hour deadline but you purchase a copy of “Become A Key Person Of Influence“ within the month of August, you still win because you get a free Bronze level ticket (valued at £29) to the same event.

This is a great Kindle book marketing strategy that can also be applied to boost the sales of your hardcover, paperback and other digital versions of your book.  In this instance, as well as increasing sales of the book  this book marketing strategy will increase the audience for the Key Person Of Influence Strategy Day which is also bound to lead to more sales of the author’s other products and services.

The book has received great reviews and the subject of this book is very topical and something that addresses a major concern of any professional striving to make a name for themselves in their chosen industry.

Daniel Priestley has developed a crystal clear methodology that challenges you to re-think and re-define what makes a Key Person of Influence (KPI). More importantly, in an accessible way, it shows you exactly how to become recognised as a Key Person of Influence (KPI) within your niche in just 5 steps. This book is for everyone who is serious about becoming a KPI and have fun along the journey. I strongly recommend it as one of the top three thought-leading business books I have read this year. ~ Mike Symes

Effectively, what Daniel Priestley has done is use his book as a ticket for the event. It’s a book marketing strategy that other authors have had great success with. After all, books are usually a low ticket item compared to the cost of a ticket to an event. And while this strategy is generally used in association with live events it could be used with a virtual event as well if that event were seen to have a high enough perceived value.

Book Marketing Strategies of New York Times Bestselling Author Harvey Mackay

by admin on 4 November 2010

in Book Marketing Strategies


Harvey Mackay - New York Times Bestselling AuthorHarvey Mackay is a New York Times bestselling author.  When he wrote his first book – “Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition” – he knew he needed to have a formidable marketing strategy if he wanted to persuade his publisher to print more than the customary 10,000 copies of his book.

You’ve probably heard it said that you need to have a platform from which to market your book.  This can include having a large targeted following on Facebook; having a large number of contacts on LinkedIn; having a large email mailing list or database; or, as in the case of Harvey Mackay, a large rolodex.  Now an actual rolodex may seem somewhat antiquated in today’s high-tech society but the principles are evergreen.

Plus Harvey Mackay’s rolodex isn’t just a collection of names.  He regards it as a chronicle of his life.

When you’re busy actually working on your manuscript it’s very easy to forget just how many roles there are within the publishing industry.  There are:

  • Editors
  • Printers
  • Publishers
  • Literary agents
  • Journalists
  • Lawyers
  • Writers
  • Book store owners

And more.

Well Harvey Mackay’s rolodex included representatives from all these areas.  Plus he had high level contacts in large companies who were committed to developing their staff.

Still, when he asked his publishers to consider printing more than 10,000 books they looked at him as if he’d lost his mind.  Remember now that he was a first-time author.  But then he took out his Rolodex and starting describing his connections and how he saw them fitting into his marketing strategy.  They thought to themselves that he might just be onto something.  It took a lot of persuading but he managed to get them to see his point of view.  They realised the potential of Harvey Mackay’s vast database and saw how he could leverage it to sell a lot more than 10,000 books.

Something which is proven to increase sales is the offer of an iron-clad guarantee.  It helps people to feel secure about their purchase.  But when Harvey Mackay published his first book, guarantees on books were unheard of.  He argued with his publisher William Morron Publishing Company for 4 weeks to include a guarantee.

The guarantee on his latest bestselling book, “Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You” is worded similarly to the guarantee for “Swim with the Sharks without Being Eaten Alive” and is as follows:

Remember, you can’t simply read this book!  You have to study it, underline it, highlight it, and take notes.  If you do not have a job after six months, I will refund you your purchase price.

And then inside the book there are further details about how to claim a refund.  Harvey Mackay is often asked how he can make a claim like that. Well, the following statistics speak for themselves.  To date, 5 million copies of “Swim with the Sharks without Being Eaten Alive” have been sold and only 18 people have requested a refund.  And of these 7 were his best friends!

Swim with the Sharks Without Being Eaten Alive - Harvey Mackay“Swim with The Sharks: Outsell, Outmanage, Outmotivate and Outnegotiate Your Competition” is a business classic.  It was on the New York Times #1 bestseller list for 54 weeks and was named the #1 Business Book in America in 1988. It has been translated into 37 languages and distributed in 80 countries.

 ”Use Your Head to Get Your Foot In the Door” is a New York Times, USA Today, Wall Street Journal and Amazon Bestseller.

Use Your Head to Get Your Foot in the Door: Job Search Secrets No One Else Will Tell You - Harvey Mackay